MG Rover selects WebTrends to accelerate customer conversion; WebTrends becomes European standard, driving web analytics on 25 MG and Rover web sites.

Publication: M2 Presswire

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COPYRIGHT 2005 M2 Communications Ltd.

M2 PRESSWIRE-30 March 2005-WebTrends: MG Rover selects WebTrends to accelerate customer conversion; WebTrends becomes European standard, driving web analytics on 25 MG and Rover web sites(C)1994-2005 M2 COMMUNICATIONS LTD

RDATE:30032005

London - WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (NASDAQ: NTIQ), today announced that MG Rover Group has selected WebTrends 7 On Demand to to increase customer conversion across its MG and Rover's European web sites.

The company has more than 25 MG and Rover web sites across Europe, which are used to communicate with customers and prospects about its new and used vehicles as well as provide details of individual dealerships. MG Rover Group will use WebTrends to track the success of its online campaigns to encourage MG and Rover...

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