AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
(From Post Magazine)
Blue Donkey GI doesn't really have the same ring to it as Open GI but that was one of the ideas that went through the minds of those at Misys General Insurance who were deciding on the renaming and rebranding of the broking software house. Penny hears that marketing company Blue Donkey rang Misys GI offering its services. All this did, however, was convince the rebranders that such a name would make them a broking laughing stock.
It appears that when it comes to raffles, insurers are a lucky breed. At the star-studded - well, that's what the publicity said - Capital Radio 'Help a London Child' event last week, Direct Line's PR head honcho Simon Ziviani won a luxury fishing weekend at New Hall in the West Midlands. ...