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Broker News - Axa offers brokers direct SME route.

Europe Intelligence Wire

| June 01, 2006 | COPYRIGHT 2006 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Post Magazine)

Axa will take referred commercial business direct from brokers' websites under a 'white labelling' scheme, Post Magazine can reveal.

The pilot project will see larger brokers offering links to underwriters on their websites for micro-business, which is not economical to broker traditionally. The pilot is currently being trialled by two brokers using tradesman's products.

Frank Woods, Axa's premier partner distribution manager, said the scheme was not intended to be mass market since only a few brokers received high volumes of website traffic and had usable brands.

Mr Woods commented: "We don't think it's going to be a big player but we are talking to some about it. It will mainly work for smaller businesses but the volumes brokers ...

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