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WHO ATTACKS TOBACCO FIRMS FOR MISLEADING ADS.

Publication: AsiaPulse News

Publication Date: 31-MAY-06
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COPYRIGHT 2006 Asia Pulse Pty Ltd

MANILA, May 31 Asia Pulse - Light. Cool. Fresh.

Don't let the taglines fool you.

The World Health Organization lashed out at tobacco firms for using catchy, albeit misleading taglines in their advertisements to make smoking seem 'cool' causing the alarming rise of lung cancers attributed to cigarette smoking.

WHO cited firms had been attaching the words: 'mild', 'light', 'low tar',...

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