Casual approach: the genre may be called 'casual gaming,' but with a large user and revenue base, it is serious business.(Jason Kapalka, chief creative officer of PopCap Games)(Interview)

Casual gaming is big business, and getting bigger all the time, as Web-based developers like PopCap are now porting their games to other platforms, from cell phones and PDAs to the Xbox 360's Live Arcade aspect of the third-generation game console. While the types of games in this space are expanding, most are still puzzle and card titles. Designed for people of all ages and gaming experiences, casual games tend to draw more women than other gaming genres. Most appealing about casual games is they do not require a large time commitment from players. Also, many are fully downloadable from the Internet, so their file sizes tend to be small, so casual games do not have the ...