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Helps "burn stored fat" when combined with "diet and lifestyle changes," and "research shows dramatic appetite suppression." So said radio ads for Hoodia Supreme, a dietary supplement costing $39.95 for 60 capsules of powdered African cactus. When we asked for support of those claims, the manufacturer, Natures Benefit, cited the San bushmen of South Africa, who ate the plant to control their hunger, as well as animal experiments and a small, unpublished clinical trial using human volunteers.
In that 15-day trial, by British rival Phytopharm, nine people who took pills containing P57, a possible active ingredient in hoodia, consumed fewer calories and lost more body fat than ...