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"We're going to change the culture in the athletics department," explained Rosie Stallman, director of education outreach at the NCAA and the administrator most responsible for gender equity.
Stallman said the culture of athletics was especially harmful to women, who are only 12% of sports information directors, 27% of head athletics trainers and receive only 27% of all the salaries paid to assistant coaches. "What is it that is so horrible about these jobs that women just don't want them?" she asked.
A new NCAA project will address work-life issues for those in athletics and elsewhere on campus, especially for coaches and assistant coaches in the athletics department. The NCAA is creating a task force of about 30 people who will address the whole issue of work-life balance, including childcare, eldercare, care for sick partners and other family members, and other issues such as job flexibility and departmental culture.
Heading the task force will be Dr. Carol Cartwright, president of Kent State University OH. Members will include NCAA representatives, college and university presidents and athletics department leaders, including ADs, senior women administrators and coaches.
The initiative came from a session at the NCAA annual conference on work-life issues, where a five-person panel produced heartbreaking stories of personal dilemmas that brought many audience members to tears.
At the NCAA's women in leadership symposium, NCAA president Myles Brand asked, ...