Building & continuing relationships.(Indie Insider)(using email to get fans to come to your shows)(Column)

As we all know, we have a much easier time building and continuing a relationship with someone when we can meet with them in person. When we can't, staying in touch by phone is the next best thing. But as your mailing list grows to hundreds or thousands of people, meeting with them in person or calling them before your upcoming show isn't possible. However reliable or not* (see below), e-mail becomes one of the only options we have left. With that in mind, here is something to think about.

According to our research, most artists only get 3 per cent of their mailing list to come to their live shows. Why is this?

While schedule, location, day and time play a …