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Yvon Chouinard; Founder and owner, Patagonia.(Brief article)
If capitalism were a church, Yvon Chouinard, 67, would have been excommunicated as a heretic long ago. Not that it would have bothered the pioneering rugged-wear-maker, who has always been more comfortable on the rock faces of El Capitan than in the boardroom. Nicknamed "the Tiny Terror" by his friend Tom Brokaw, Chouinard approaches his business like a revolutionary, donating 30 percent of his annual salary to activist environmental groups and radicalizing Patagonia's corporate code with a promise to post bail for employees arrested for nonviolent civil disobedience (after receiving protest training) in support of environmental causes. And yet, by keeping up the quality of its products, Patagonia has stayed plenty profitable without losing its soul. It was the first U.S. company to print its catalogue on ...
- Patagonia's Yvon Chouinard Scaled New Heights By Turning His Passion Into A...
- Magazine article from: Investor's Business Daily May 9, 2001 700+ words
...Byline: Jennifer Lloyd Yvon Chouinard loved the outdoors. As...gadgets has since grown into Patagonia Inc., a division of Lost Arrow Corp. Patagonia netted $203 million in...its founding in 1972, Patagonia has become one of the...
- Outdoor market: can the eco-friendly approach that has made Patagonia, Inc. big...
- Magazine article from: Washington Monthly Koerner, Brendan I. October 1, 2005 700+ words
...Reluctant Businessman By Yvon Chouinard Penguin Press HC...to break bread with Yvon Chouinard. A master outdoorsman...also the founder of Patagonia, a company that grosses...adventure gear on Earth. Patagonia is distinguished not...
- PATAGONIA TO OPEN 'OCEAN-BASED' STORE IN CALIF.
- Magazine article from: WWD Vesilind, Emili May 8, 2006 700+ words
...public relations. Patagonia has previously sold...designed by founder Yvon Chouinard's son, Fletcher Chouinard. Patagonia views its foray into...When he started Patagonia, Yvon Chouinard, an accomplished climber...
- PATAGONIA WINS NATIONAL DESIGN AWARD.
- Magazine article from: Daily News Record Gavenas, Marilise October 31, 2005 700+ words
...Marilise Gavenas NEW YORK -- Patagonia was honored for "corporate achievement...his friend, company founder Yvon Chouinard, Patagonia was cited for its "high-quality...Caption(s): Tom Brokaw and Patagonia founder Yvon Chouinard
- Patagonia and Wolverine World Wide's Outdoor Group Announce Footwear Licensing...
- Press release article from: PR Newswire June 6, 2005 700+ words
...joining forces with the talented Patagonia team and anticipate that both...environmentally conscious activities Patagonia has developed and sustained...organization co-founded by Yvon Chouinard, the founder of Patagonia. Under this program, Wolverine...
- Patagonia's Pasadena, Calif., Store Makes Good Use of Recycled Materials.
- Newspaper article from: San Gabriel Valley Tribune (West Covina, CA) April 19, 2004 700+ words
...bit of that background about Patagonia. We're not your normal...company is free to do whatever Patagonia owner and founder Yvon Chouinard wants. The list includes...took another step and asked Patagonia to participate in the city...
- Patagonia Opens First Texas Store in Historic Building in Austin.
- Press release article from: PR Newswire November 14, 2008 700+ words
...lifestyles. 'Green' Pioneer Patagonia's historic site selection...critical decision by Patagonia company founder and rock-climbing enthusiast Yvon Chouinard. At a predecessor company...was the forerunner of Patagonia's mission to "build...
- Patagonia: adding a feminine twist. (outdoor apparel retailer) (Sportswear...
- Magazine article from: WWD Spector, Robert October 2, 1991 700+ words
...tank tops and pants. Most of Patagonia's outerwear is made in the...have steadily increased, Patagonia has begun downsizing itself...the environment. In July, Patagonia laid off almost 100 employees...the time, company founder Yvon Chouinard, explained, "We expected...
- ORGANIC GROWTH: PATAGONIA JUMPS INTO SURF.(Patagonia Inc.)
- Magazine article from: WWD Tran, Khanh T.L. September 27, 2006 700+ words
...Tran VENTURA, Calif. - Patagonia Inc. founder Yvon Chouinard describes himself as a happy...sales of a surf catalogue, Patagonia unveiled its first surf store...item, she said. Still, Patagonia could face challenges in the...
- Patagonia Opens New Boulder Store with $5,000 Environmental Award.
- Press release article from: Business Wire April 4, 2008 700+ words
...fishing. 'Green' Pioneer Patagonia's Voice Your Choice...critical decision by Patagonia company founder and rock-climbing enthusiast Yvon Chouinard. At a predecessor company...was the forerunner of Patagonia's mission to "build...
