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Yvon Chouinard; Founder and owner, Patagonia.(Brief article)
If capitalism were a church, Yvon Chouinard, 67, would have been excommunicated as a heretic long ago. Not that it would have bothered the pioneering rugged-wear-maker, who has always been more comfortable on the rock faces of El Capitan than in the boardroom. Nicknamed "the Tiny Terror" by his friend Tom Brokaw, Chouinard approaches his business like a revolutionary, donating 30 percent of his annual salary to activist environmental groups and radicalizing Patagonia's corporate code with a promise to post bail for employees arrested for nonviolent civil disobedience (after receiving protest training) in support of environmental causes. And yet, by keeping up the quality of its products, Patagonia has stayed plenty profitable without losing its soul. It was the first U.S. company to print its catalogue on ...
- YVON CHOUINARD.(Main)
- Newspaper article from: Albany Times Union (Albany, NY) November 11, 1990 700+ words
...Byline: Los Angeles Times Yvon Chouinard would probably rather be surfing...else. But the founder of Patagonia Inc., the spectacularly...values. That's apparent in Patagonia's support for environmental...Chouinard has always driven Patagonia to develop new and better...
- Going Green Comes at a Cost for Patagonia's Customers
- Transcript from: NPR Morning Edition January 2, 1996 700+ words
...in 1991, after an internal company review, Patagonia' s owner and founder, Yvon Chouinard, discovered he had an environmental problem...at home. YVON CHOUINARD, Founder/Owner, Patagonia Company: Here we were just kind of blindly...
- PATAGONIA, INC.
- Magazine article from: Journal of Business Administration and Policy Analysis Ottman, Jacquelyn A. January 1, 1999 700+ words
...loyal customers. Patagonia's reputation for...s roots. Founder Yvon Chouinard started Patagonia in the late 1960s...Spring 1996 catalog by Yvon Chouinard, and an interactive...of its products, Patagonia simply makes fewer...
- Outdoor market: can the eco-friendly approach that has made Patagonia, Inc. big...
- Magazine article from: Washington Monthly Koerner, Brendan I. October 1, 2005 700+ words
...Reluctant Businessman By Yvon Chouinard Penguin Press HC...to break bread with Yvon Chouinard. A master outdoorsman...also the founder of Patagonia, a company that grosses...adventure gear on Earth. Patagonia is distinguished not...
- PATAGONIA TO OPEN 'OCEAN-BASED' STORE IN CALIF.
- Magazine article from: WWD Vesilind, Emili May 8, 2006 700+ words
...public relations. Patagonia has previously sold...designed by founder Yvon Chouinard's son, Fletcher Chouinard. Patagonia views its foray into...When he started Patagonia, Yvon Chouinard, an accomplished climber...
- PATAGONIA WINS NATIONAL DESIGN AWARD.
- Magazine article from: Daily News Record Gavenas, Marilise October 31, 2005 700+ words
...Marilise Gavenas NEW YORK -- Patagonia was honored for "corporate achievement...his friend, company founder Yvon Chouinard, Patagonia was cited for its "high-quality...Caption(s): Tom Brokaw and Patagonia founder Yvon Chouinard
- Patagonia and Wolverine World Wide's Outdoor Group Announce Footwear Licensing...
- Press release article from: PR Newswire June 6, 2005 700+ words
...joining forces with the talented Patagonia team and anticipate that both...environmentally conscious activities Patagonia has developed and sustained...organization co-founded by Yvon Chouinard, the founder of Patagonia. Under this program, Wolverine...
- Patagonia Opens First Texas Store in Historic Building in Austin.
- Press release article from: PR Newswire November 14, 2008 700+ words
...lifestyles. 'Green' Pioneer Patagonia's historic site selection...critical decision by Patagonia company founder and rock-climbing enthusiast Yvon Chouinard. At a predecessor company...was the forerunner of Patagonia's mission to "build...