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Agency: Duff quits Kellogg to set up agency Atom.
Andy Duff, former head of promotions, and most recently customer marketing and innovation controller at Kellogg, has left the cereal giant to set up his own agency, Atom.
The move follows a restructure of Kellogg's marketing operations, which would have seen a move to a product development role. 'I have been thinking about my next move for some time and was offered the role of head of innovations with Kellogg, but it was not a pure marketing role, which is where my heart is,'said Duff.
Atom sees Duff partner with a 'senior agency figure with 10 years' experience' whose identity is being kept under wraps until the end of this month.
The agency will focus on promotions, retail activation, partnership marketing and licensing.
Duff said he was in discussions with 'four or five major potential clients', including several of his former employers such as Diageo, Disney, and Kellogg, although he felt that it may be inappropriate to ...
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- Magazine article from: Promotions & Incentives February 21, 2006 700+ words
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- Press release article from: PR Newswire May 3, 2005 700+ words
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- Fitch Rates Spear, Leeds & Kellogg L.P. Senior Notes 'A-'.
- Press release article from: Business Wire August 7, 2000 700+ words
...co-obligors of Spear, Leeds & Kellogg LP (Spear Leeds) and SLK Capital Corporation...Capital) `A-'. Spear Leeds & Kellogg LP owns 100% of SLK Capital, which was...which is a combination of Fitch IBCA and Duff & Phelps Credit Rating Co., provides...
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...obligations. Prior to joining Duff & Phelps, Mr. Ross worked...SUNY Albany. Prior to joining Duff & Phelps, Ms. Carlson...a master's degree from the Kellogg Graduate School of Management...CONTACT: Donald Paston of Duff & Phelps Credit Rating...