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<a href="http://www.accessmylibrary.com/coms2/summary_0286-15094236_ITM" title="Facts and information about Campaign of the Month: Sony Playstation PSP.">Campaign of the Month: Sony Playstation PSP.</a>
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Campaign of the Month: Sony Playstation PSP.
My favourite campaign over the past six months is the launch of Sony's PSP.
The promotion linked with milkshake drink Crusha and videogame retailer Game for an online cow-racing game called ForMoola 1, and an on-pack competition to win PSPs, which managed to sit somewhere between weird and cool. The POP in stores meant it was almost impossible for today's media-savvy 10- to 20somethings to miss it.
I was a little sceptical ahead of the PSP's launch, but the way in which it was promoted changed my opinion. Why? It's quirky without being nerdy, and cool without alienating younger consumers by trying to be too clever.
It's a great product anyway, but the way in which Sony delivered carefully targeted activity, including FHM's dedicated channel ...
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