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Campaign of the Month: Sony Playstation PSP.

Publication: Promotions & Incentives

Publication Date: 21-APR-06
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COPYRIGHT 2006 Haymarket Business Publications Ltd.

My favourite campaign over the past six months is the launch of Sony's PSP.

The promotion linked with milkshake drink Crusha and videogame retailer Game for an online cow-racing game called ForMoola 1, and an on-pack competition to win PSPs, which managed to sit somewhere between weird and cool....

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