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Campaign of the Month: Sony Playstation PSP.
My favourite campaign over the past six months is the launch of Sony's PSP.
The promotion linked with milkshake drink Crusha and videogame retailer Game for an online cow-racing game called ForMoola 1, and an on-pack competition to win PSPs, which managed to sit somewhere between weird and cool. The POP in stores meant it was almost impossible for today's media-savvy 10- to 20somethings to miss it.
I was a little sceptical ahead of the PSP's launch, but the way in which it was promoted changed my opinion. Why? It's quirky without being nerdy, and cool without alienating younger consumers by trying to be too clever.
It's a great product anyway, but the way in which Sony delivered carefully targeted activity, including FHM's dedicated channel ...
- SONY PSP: That's entertainment.(Sony PlayStation Portable, market share)
- Magazine article from: New Media Age Carter, Ben March 9, 2006 700+ words
...available for download to the PSP's 1m-strong UK user base...handheld games device. Since the PSP's launch last September, Sony PlayStation UK has embarked on an aggressive...s eagerness to establish the PSP as more than just a handheld...
- Sony PSP Release Major Milestone in Handheld Game Market.(Sony PlayStation...
- Magazine article from: In-Stat Alerts O'Rourke, Brian March 31, 2005 700+ words
...In-Stat Senior Analyst The Sony PlayStation Portable (PSP) was released to great fanfare...crowded than it has ever been. The PSP follows two Nintendo platforms...addition to being a game player, the PSP is also a portable digital audio...
- The Cloud reins in radio People with Sony PlayStation Portable (PSP) consoles...
- Magazine article from: Computer Act!ve January 25, 2007 700+ words
...Byline: staff The Cloud reins in radio People with Sony PlayStation Portable (PSP) consoles will be able to get podcasts, news and...find a wireless hotspot run by The Cloud, load the PSP browser, which will redirect them to the 4Radio...
- Sony PSP sets UK sales record.(Sony PlayStation Portable)(Brief Article)
- Newspaper article from: The Online Reporter September 10, 2005 700+ words
The Sony PlayStation Portable (PSP) videogaming console-cum-digital media entertainment device...year-end. In addition to playing videogames, Sony designed the PSP to play movies and music wireless and support Web browsing. Sony...
- Paramount Home Entertainment Unveils Full Slate of UMD Releases for Sony...
- Press release article from: Business Wire May 23, 2005 700+ words
...on Sony's PlayStation(R) Portable (PSP(TM)). SAHARA, the hit film starring...assets which reach the key demographics for PSP," said Thomas Lesinski, President, Paramount...schedule demonstrates our commitment to PSP with a great slate of titles ideally suited...
- Sony plans online community for PSP.(marketing of Sony PlayStation Portable)
- Magazine article from: New Media Age August 25, 2005 700+ words
...launch of its new PlayStation Portable (PSP) games console next month. The multimedia...will act as the main point of contact for PSP enthusiasts in over 100 countries including...strategy will be central to the overall PSP concept, providing users around the world...
- Lads' mags race to offer PSP content.(Sony PlayStation Portable, Maxim)(Brief...
- Magazine article from: New Media Age November 10, 2005 700+ words
...Maxim in offering downloads for the new Sony PSP handheld platform, with plans afoot for both to launch dedicated PSP channels in 2006. Emap-owned FHM.com...and a version of its blogging site for the PSP, but plans by FHM and Maxim to produce...
- More studios line up with films for Sony PSP.(demand of Sony PlayStation...
- Newspaper article from: Screen Digest May 1, 2005 700+ words
...their support for the PlayStation Portable (PSP) as a portable movie platform. Twentieth...negotiations to release feature film titles on the PSP's Universal Media Disc (UMD) format...have also started providing content for the PSP's solid-state memory stick. The television...
