From the Cover: Oil industry efforts try to justify costs.

Publication: PR Week (US)

Bookmark this article Print this article Link to this article Email this article Digg It! Add to del.icio.us RSS

COPYRIGHT 2006 Haymarket Media, Inc.

WASHINGTON: While the public and lawmakers see the over climbing gas prices, the petroleum industry and some of its major players are reaching out to consumers and businesses to explain they're not to blame.

Jim Craig, VP for policy and communications at the American Petroleum Institute (API), said educational advocacy outreach programs aimed at consumers are being ramped up.

The trade group comprises 400 members of the US oil and natural gas industry. Craig said besides launching media outreach tours to reporters, news organizations, and groups around the country, it is also running print and TV ads.

'It's really gotten intense the past few days, and I don't...

Read the full article for free courtesy of your local library.