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"There's a natural way to boost your immune system to fight the germs and viruses that cause colds," says a press release for Airborne, an "effervescent health formula" whose ingredients include herbal extracts, vitamins, electrolytes, amino acids, and antioxidants. A school-teacher consulted with nutrition experts and herbalists to come up with its formula.
Airborne had sales of more than $65 million for the 12 months ending in October 2005. Even Oprah has said she keeps it on hand. Although Airborne claims "there's nothing else like it," it has spawned two imitators, AirShield, sold at CVS, and Wal-borne, sold at Walgreen's.
Each tablet of all three products contains 1,000 milligrams of vitamin C. For Airborne and Wal-borne, the recommended adult dose is one tablet every three hours "as necessary." A spokesman for Airborne said that as of January 2006, the label of the new pink-grapefruit flavor will list a maximum dosage of three tablets per day for up to 21 days. (Labels for other flavors are scheduled to change this fall.) AirShield ...