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to the max; Pat McGrath breathes new life into beauty's original blockbuster.(Brief article)
Byline: Sarah Brown
How much fun is this?" says the makeup artist Pat McGrath, sliding a fingertip across a square cake of black/silver/icy white-striped eye shadow. "You've got your whole three-way eye here. This is your color [she points to the silver], highlighter [the white], liner [the black]. Plus, they go on wet or dry-which is brilliant," she says, arching an eyebrow conspiratorially. Sitting in a hotel suite facing Manhattan's Bryant Park, McGrath is revealing what she's been up to for the last year: radically revamping Max Factor, the cosmetics line (founded by the illustrious movie makeup artist in 1909) that ruled Hollywood in the twenties and thirties but somehow got lost in ...
- Max Factor by Ellen Betrix (P&G) has introduced Masterpiece Beyond Length as 'a...
- Magazine article from: Cosmetics International Cosmetic Products Report February 1, 2008 700+ words
Max Factor by Ellen Betrix (P&G) has...cosmetics creative design director for Max Factor, Pat McGrath, who has already used the new mascara...totally modern," says Ms McGrath. Now Max Factor has launched a new era for colour mascara...
- P&G lands McGrath for creative role.(Procter & Gamble Cosmetics has recruited...
- Magazine article from: WWD Prior, Molly September 10, 2004 700+ words
...superstar makeup artist Pat McGrath. McGrath, who is...namely Cover Girl and Max Factor, she does plan on...handful of Cover Girl and Max Factor products backstage...fun. Caption(s): Pat McGrath and Marc Pritchard
- BRAND THERAPY - MAX FACTOR: Cosmetic surgery?(Company overview)
- Newspaper article from: Brand Strategy April 10, 2006 700+ words
...strategy graveyard. Max Factor's owner, Procter...make-up artist Pat McGrath to design the new...Walsh asks whether Max Factor is painting a positive...been abandoned. Pat McGrath is one of the greatest...I admit that Max Factor wrung out the...
- Max Factor sets stage for US comeback.(Max Factor and Co.)(Company Profile)
- Magazine article from: Cosmetics International Klepacki, Laura February 10, 2006 700+ words
...been enough to restore Max Factor's previous lustre...reports retail sales of Max Factor fell 4.2 per cent in...creation. Make-up artist Pat McGrath, tapped by P&...creative flair to both its Max Factor and Cover Girl franchises...
- MAX FACTOR GETS AN UPDATED LOOK.
- Magazine article from: WWD Nagel, Andrea February 3, 2006 700+ words
...Following sales declines, Max Factor has tapped its best...target customer': Pat McGrath. McGrath, perhaps...touched every point of Max Factor's new look, including...years, a change for Max Factor was not unexpected...
- Kissed off: Stores ax Max Factor; Exclusive: $400M P&G brand cut by Target,...
- Magazine article from: Advertising Age Neff, Jack March 13, 2006 700+ words
...estimates for Wal-Mart. Max Factor's shares last year...efforts to resuscitate Max Factor under Marc Pritchard...2004, P&G hired Pat McGrath (a prominent designer...Jordan McGrath) to give Max Factor a new look. His first...
- Max Factor Ellen Betrix (P&G) is introducing Masterpiece Glide & Define liquid...
- Magazine article from: Cosmetics International Cosmetic Products Report June 1, 2008 700+ words
Max Factor Ellen Betrix (P&G) is introducing Masterpiece Glide &...been used backstage at international fashion shows by makeup artists Pat McGrath. Masterpiece Glide & Define combines the advantages of liquid...
- Caroline Barnes has joined Max Factor as UK make-up artist brand ambassador.(UK)
- Magazine article from: Cosmetics International Cosmetic Products Report October 1, 2007 700+ words
Caroline Barnes has joined Max Factor as UK make-up artist brand ambassador. She will be involved in creating new look for the brand and will complement Pat McGrath's role as global cosmetics creative design director.