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Byline: Florence Kane
Distressed, dirty-washed, ripped, jeweled, flared. . . .This is the kind of jean jargon that will soon be banished from our denim vocabulary
if the creators of J Brand have anything to do with it.
Jeff Rudes is a 30-year industry vet (he's done
denim with retailer Ron Herman and for Abercrombie & Fitch), Susie Crippen is a former stylist, and together they launched J Brand early last year, inspired by the sweet simplicity of the original designer jeans of the seventies and eighties. "For
a while now the attention
has been on the jean itself,"