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Most women own a dozen pairs of shoes.(CLOTHING/ACCESSORIES)

Publication: Marketing to Women: Addressing Women and Women's Sensibilities

Publication Date: 01-APR-06
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COPYRIGHT 2006 EPM Communications, Inc.

Imelda Marcos has plenty of company: The majority of women (61%) own 11 or more pairs of shoes, according to a survey for Mervyns. Half (50%) say they wear fewer than half of these on a regular basis. The primary reason so many shoes go unworn is that they...

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