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Unica snaps up Sane Solutions.

Publication: Data Strategy

Publication Date: 11-APR-06
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COPYRIGHT 2006 Centaur Publishing Ltd.

Marketing software specialist Unica has purchased online analysis firm Sane Solutions in a deal thought to be worth between $26m (#14.8m) and $28m.

Sane specialises in the analysis of online customer behaviour and Web traffic. In 2005, the company, which boasts a client list featuring the American Honda Motor...

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