Siebel targets SMEs with CRM OnDemand.

(From Newswire (VNU))

Siebel has teamed up with IBM in a bid to expand the uptake of its customer relationship management (CRM) systems by SMEs.

The agreement centres on the two firms developing CRM OnDemand, a product designed specifically for small businesses. Under the terms of the alliance, Big Blue's business partners will sell the offering.

Siebel said that it will build a dedicated SME salesforce, and has enlisted resellers to target this sector. The two teams will be trained side by side and will operate in regional territories.

"We took a scientific approach in developing this go-to-market model by first assessing all the models …