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ABN Amro looks to sport to spread its brand.
Publication: Europe Intelligence Wire Publication Date: 30-NOV-04 |
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COPYRIGHT 2004 Financial Times Ltd.
(From Bank Marketing International)
ABN Amro, the Dutch banking group, has signed a one-year sponsorship deal with the Pakistan Cricket Board (PCB) to support the game in Pakistan in 2004-2005, the first time a company has come forward to sponsor the entire domestic calendar.
"This sponsorship is a vital...
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