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Stirring the pot; Michael Knaub may have pushed the right buttons that push two major trade shows toward consolidation.(Waste Expo, Wastecon)
Publication: Waste News Publication Date: 06-DEC-04 Author: Johnson, Jim |
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COPYRIGHT 2004 Crain Communications, Inc.
Byline: Jim Johnson
Michael L. Knaub isn't out to change the world. He's just out to change an industry, at least how an industry does business.
The senior vice president at Schaefer Systems International Inc. is a driving force behind an idea to combine the waste industry's two largest trade shows into one event.
The idea of merging Waste Expo and Wastecon into an annual event is squarely aimed at saving marketing dollars for those exhibitors who believe they have to be at both of the annual shows.
But creating change isn't easy.
Knaub,...
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