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(From BBC Monitoring International Reports)
Text of BBC Worldwide press release on 5 December
Results from a new syndicated survey conducted in the UAE and Saudi Arabia show that BBC World has the biggest daily and weekly reach of any international news channel amongst business decision makers (BDMs). The PAX survey, conducted by Synovate, now covers 13 countries across the Middle East, South Asia and Asia-Pacific and has attracted support from most international TV media channels and major advertising agencies.
The BBC's 24-hour news and information channel's daily reach amongst BDMs is 5.8 per cent, and its weekly reach is 10.2 per cent. CNN's …