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Net Advertising To Break All-Time Record.(Brief Article)
Advertising on the net has rebounded from the lows of the dot.com bust and this year will surpass the $8.1 billion US record it set in 2000. Internet ads remain a small part of overall advertising, but are one of the fastest-growing sectors. They will continue to grow rapidly because new technology enables advertisers to take advantage of the high-speed broadband connections that 26 million American homes now have.
Internet advertising hit $7.3 billion in 2003, up 21% over 2002, according to the Interactive Advertising Bureau. Research firm eMarketer forecasts a 15.6% growth spurt to $8.4 billion this year and a …
- Net Advertising To Break All-time Record.(Brief Article)
- Newspaper article from: The Online Reporter May 29, 2004 700+ words
...2003, up from 2.5% in 2002. The Big Five Internet Ad Revenue Generators AOL Google Microsoft (MSN) Overture (acquired by Google...each taking in about $1 billion: Microsoft, AOL, Google, Yahoo and Overture. Last October, Yahoo...
- $80 billion? Online display market is being overhyped.(News)
- Magazine article from: Advertising Age Klaassen, Abbey July 28, 2008 700+ words
...giants scurry to build massive internet-ad networks: Microsoft makes plays for Yahoo, both of them talk to AOL, Google tries to milk a display powerhouse...The biggest gating factor to internet ad growth is the obsession of the...
Source: HighBeam Research, Net Advertising To Break All-Time Record.(Brief Article)
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