Protecting well-known trademarks.

(From China Daily)

The country's trademark watchdog has stepped up its efforts to improve the administration of trademarks, protecting their exclusive rights of use and maintaining the reputation of well-known brands.

The State Administration for Industry and Commerce (SAIC) and its local branches conducted a nationwide campaign from mid-July to September, targeting trademark violators.

The campaign has cracked down on more than 7,770 trademark violations and shut down around 1,150 factories and workshops making fake products.

Special efforts have been made in seven areas where large amounts of counterfeited products are sold - Beijing and Shanghai municipalities, Zhejiang, Jiangsu, Shandong, Guangdong and Fujian provinces. Industrial and commercial administrations have harshly dealt with infringements involving products such as foodstuffs, drugs and agricultural materials that are closely related to public safety and health. Law enforcement officers have seized a number of counterfeit products related to domestic famous brands including Great Wall, Wuliangye, Tsingtao, Yili and Jianlibao.

Apart from fake domestic brand-name products, a number of counterfeits of foreign famous brands including Nike, Boss, Gucci, Louis Vuitton, Adidas, Samsung, Honda, Bosch, Polo, Sony, Burberry, Lancome, Playboy and Panasonic were also seized.

For example, the Beijing Industrial and Commercial Bureau has taken …