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Ads Challenge LastPlace Ford: 'America Deserves Better'; Jumpstart Ford Campaign Targets GasGuzzlers, Debunks Greenwashing, Calls for Innovation.

Europe Intelligence Wire

| December 02, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From AScribe)

SAN FRANCISCO -- The New York Times will today publish a full-page open letter from Michael Brune, executive director of Rainforest Action Network, to Bill Ford Jr., chairman and CEO of Ford Motor Company, highlighting the automaker's longstanding last place EPA fuel efficiency ranking, broken promises and greenwashing. Under the headline "Gas guzzling is un-American," the letter calls on Ford to reclaim its spirit of innovation and lead the United States to a future free from oil.

In the letter, Mr. Brune reminds Mr. Ford that more than 50 percent of America's oil supply now comes from conflict regions like the Middle East and that more that …

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