IDEMA GLOBALIZES TO IMPROVE SERVICES TO MEMBERS.

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SUNNYVALE, Calif., Nov. 30 /PRNewswire - AsiaNet/ --

Disk Drive Trade Organizations Combine and Establish a Global Board of Directors to Address Consumer, Industrial and Enterprise Storage Growth

The International Disk Drive Equipment and Materials Association (IDEMA USA) and its subsidiary, IDEMA Asia-Pacific, will combine operations with IDEMA Japan to form one global organization, IDEMA(TM). Designed to leverage program offerings, streamline operations, address international commercial issues and expand its global presence, the restructured IDEMA will officially launch operations in January of 2005.

"It is becoming a very small world for the $30 Billion Disk Drive (hard disk drives and optical disk drives) industry. Our growth is global, our challenges international, and our members are in every region of the world," stated Mark Geenen, President of IDEMA. "We needed a single trade organization to serve our member companies on a global level."

IDEMA GLOBAL provides the means to address commercial issues in multiple regions and streamline operations under one trade association. Programs around the world will share common themes. The regions will standardize committee structures, use common terminology, and present unified themes for all programs tailored to each country ...