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Advertisers' connect to Indian diaspora in US.
(From Business Line)
New Delhi, Nov. 29 - IT'S not just the domestic markets that Indian companies wish to target. The growing Indian diaspora in the US is also becoming an attractive market for players such as Jet Airways, ICICI Bank, Reliance Infocomm, besides big and small food brands.
Touchdown Media, a full-service advertising agency, is targeting such aspirants. Speaking to Business Line, Mr Rahul Walia, Partner, said, "There are close to 50 newspapers, about 10 television channels, a handful of South Asian radio stations and several Web sites. Companies are fast realising the potential of the South Asian marketplace in the US. There is interest from …
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