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S Kumars looks at Rs 300-cr business from ready-to-wear: To extend Reid & Taylor to formalwear; plans economy brand.

Asia Africa Intelligence Wire

| November 16, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Business Line)

Byline: Boby Kurian

Bangalore, Nov. 15 - TOTAL Wardrobe Solutions, the ready-to-wear division of S Kumars, is charting out a roadmap to generate Rs 300 crore worth of business over the next five years.

Mr Govind Mirchandani, who recently joined S Kumars, is rekindling that group's branded apparel ambitions, whose Tamarind brand launched a few years ago didn't take off.

Besides extending Reid & Taylor suiting fabric into the branded mens formalwear, Mr Mirchandani is making plans to tap the economy, mid-priced and super-premium segments of the domestic apparel market.

He entered the S Kumars fold earlier this …

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