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Pride of prime time: CGI roars onto network TV with DreamWorks' Father of the Pride.(Broadcast)

Computer Graphics World

| November 01, 2004 | McEachern, Martin | COPYRIGHT 2004 PennWell Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The consensus among TV executives is that the sitcom has reached a critical turning point, pushed to the brink by the surging popularity of reality TV and crime dramas, and the end of such stalwarts as Friends and Frasier. According to NBC Entertainment president Jeff Zucker, resuscitating the now-flagging genre is about risk-taking, because playing it safe with formulaic comedies no longer attracts the viewer's attention. Hoping to create the new sitcom sensation, Zucker asked DreamWorks cofounder Jeffrey Katzenberg to develop an animated prime-time series with the satirical edge and visual appeal of DreamWorks' CG films. The result is this fall's Father of the Pride, a ...

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