HD Update.(market outlook)(Brief Article)

HD video production remains a topic of intense debate among video professionals and industry suppliers, and for good reason: Confusion reigns supreme regarding HD formats and quality levels. One need only walk around an industry trade show to see that there are many flavors of HD available. And although HD use in the industry is growing, a common definition of what HD is and is not has yet to be commonly understood.

Despite the chaos, at the beginning of this year, some 20 percent of US visual effects and dynamic media studios were working with HD, with a greater number of independent filmmakers, post houses, and production companies using it than other types of studios. That said, of the effects and animation studios that create content at HD resolutions, fewer than 25 percent acquire and shoot in HD. It would be easy to say that "merely" 20 percent of studios are using HD, but we were surprised that even this percentage ...