Integrating robotics into the workplace.(Workforce Solutions)

North American manufacturing companies ordered 19 percent more robots in 2003 than in 2002, according to the Robotic Industries Association (RIA). The increase marks the industry's best year since 2000, and the trade association expects companies to expand automated systems again in 2004.

But a company making its first plunge into an automated workplace faces many obstacles. Most companies have trouble grappling with cost issues, says Jeff Burnstein, vice president of marketing and public relations for the RIA. He suggests that managers should worry more about making sure the application they choose will fit their needs. "Some managers bite off more than they can chew," Burnstein says. "You need to make sure you have adequate internal resources to be successful--people who are trained well in robotics. If you don't, you need to be working with a supplier or system integrator that's going to be able to work closely with you."

Jeanne Dietsch, CEO of ActivMedia Robotics, agrees. Her company designs mobile robots that can autonomously navigate buildings. Dietsch says she often finds clients don't have the IT setup necessary to bring a robotics system on board. "I don't think that most companies are aware that the IT department has to be a par! of their planning," she says.

For the company starting its first robotic application, the RIA recommends a systematic approach to integration:

* Initial Survey--review all factory operations and develop a shopping list of potential applications

* Qualification--reduce the shopping list to practical needs, considering technical feasibility

* Prioritization and Selection--determine which application to start with and which applications will follow