Guilt more effective than hope or fear.(Behavior)(Brief article)

Publication: USA Today (Magazine)

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COPYRIGHT 2006 Society for the Advancement of Education

Guilt is more effective than hope or fear in persuading people to undertake self-protective measures such as eating better, wearing sunscreen, or even building proper levee protection, according to a study co-authored by consumer behavior professor Mita Sujan of Tulane University, New Orleans.

Guilt, unlike hope or fear, is...

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