Tourism: Do Slogans Sell? (30-AUG-04) Newsweek

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Tourism: Do Slogans Sell?(city and state slogans, United States)(Brief Article)

Publication: Newsweek

Publication Date: 30-AUG-04

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Byline: Ron DePasquale

Las Vegas's new slogan--"What happens here, stays here"--helped bring visitors streaming in: a record 35 million tourists went to Vegas last year. Other cities hope rebranding will help them, too. Dallas unveiled its new "Live large, think big" slogan in June; San Francisco, battered by the...

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