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2004: Targeting Hispanics.(Hispanic votes crucial for presidential candidates )(Brief Article)

Publication: Newsweek

Publication Date: 26-JUL-04

Author: Beith, Malcolm
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COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com

The ad fight is on for more than 20 million potential Hispanic votes. "Honor," the Dems' latest Spanish-language TV ad, is part of what the Kerry-Edwards team calls the largest Hispanic ad buy in prez-campaign history, at $1 million. President Bush has produced four Spanish-language ads. "Honor" portrays Kerry...

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