Gotta Be Chinese; To profit in China, companies have to go native from design to sales, says a top CEO who has done it.(Yun Jong Yong of Samsung Electronics)(Interview)

Publication: Newsweek

Publication Date: 28-JUN-04

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Byline: B. J. Lee

Since Yun Jong Yong became its CEO in 1996, Samsung Electronics has emerged as the most profitable global electronics giant, with 2003 profits of $5 billion on sales of $36 billion. Its success is particularly striking in China, which foils so many. Samsung has grown from manufacturing to a full research-to-sales operation in China, with sales up 400 percent since 1998...

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