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COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com
Byline: Ramin Setoodeh
Why are movie box-office totals measured in dollars and not the number of tickets sold? Music, TV and book charts aren't determined by grosses.
--Tony Barber, Mountain View, Calif.
Studios release box-office numbers--and after splurging on films, they're interested in the bottom line. "It's been done...
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