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COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com
Byline: Linda Stern
Here's a confession: I don't like going to stores. I'd be more than happy buying everything from toothpaste to my next car on the Internet. The best part is being able to sit at my computer and play retailers off each other. Give me free shipping. And while you're at it, what about 10 percent off?
I know I'm not alone on this. Last fall some 85 million shoppers spent $1.5 billion a week at Web sites that promised fast, cheap and easy. Naturally, new retailers are flooding the Web. That's great...
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