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COPYRIGHT 2004 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com
Byline: Marc Peyser, Jeff Giles
Trumping Donald Donald trump sure talks tough, doesn't he? Not since Richard Nixon went after Archibald Cox has a boss enjoyed firing people so much. But it seems NBC isn't as macho as The Donald. Last week the network planned to move his greed-is-good reality show, "The Apprentice," to Wednesday. CBS countered by moving blockbuster "CSI" opposite Trump's troop. NBC turned tail and put "The Apprentice" back in the cushy post-"Friends" slot. CBS took up the chase and brought "CSI" back to Thursday. The result: a draw, with each show winning a half hour. Now we'll see what Trump is really made of....
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