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New Cheer aims to keep dark clothes dark.(Cheer Dark Formula tested)(Product/Service Evaluation)

Consumer Reports

| January 01, 2006 | COPYRIGHT 2006 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The claim. Cheer Dark Formula "helps prevent black and other dark colored clothes from fading in the wash."

The check. We washed black swatches of 100 percent cotton knits and poplin five times in three detergents--Cheer Dark Formula, Cheer ColorGuard, and a "green" detergent, Seventh Generation Free & Clear. We did five washes per detergent, using identical machines and water of the same hardness and temperature (cold). Two testers compared the washed swatches with remnants of the original material under artificial ...

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