Price no object as Spain's Caja Madrid unveils card campaign.

Publication: Europe Intelligence Wire

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COPYRIGHT 2004 Financial Times Ltd.

(From Bank Marketing International)

Spanish savings bank Caja Madrid has launched a new marketing push for its credit card business, which could see the bank paying out between E300,000 and E600,000 ($380,500 and $761,000) to cardholders if the campaign is successful.

With the new campaign, called "Dicho y Hecho" (Said and Done), Caja...

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