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COPYRIGHT 2004 Financial Times Ltd.
(From Bank Marketing International)
In 2003 Rabobank became the first European bank to offer transactional services on mobile telephones. A new service now offers money transfers, balance checks, brokerage services, stock details, market commentary and news. Hugh Fasken reports on how Rabobank has gone about selling the novel service to the Dutch public Financial services firms did themselves few favours when they jumped on the WAP bandwagon at the height of dotcom mania at the dawn of the new millennium. WAP was quickly exposed as being a step too far.
Dutch financial services firm Rabobank did not get its fingers burnt in the first wave of WAP adoption. Instead, the Dutch bank waited until 2003 to take mobile technology seriously, but this early commitment to the second wave appears to...
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