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When Tom Rath, the hero of Sloan Wilson's 1955 novel "The Man in the Gray Flannel Suit," comes home to Connecticut each day from his job in Manhattan, his wife mixes him a Martini. If he misses the train, he'll duck into the bar at Grand Central Terminal and have a highball, or perhaps a Scotch. On Sunday mornings, Rath and his wife lie around drinking Martinis. Once, Rath takes a tumbler of Martinis to bed, and after finishing it drifts off to sleep. Then his wife wakes him up in the middle of the night, wanting to talk. "I will if you get me a drink," he says. She comes back with a glass half full of ice and gin. "On Greentree Avenue cocktail parties started at ...