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COPYRIGHT 2006 Asia Pulse Pty Ltd
Ringback Tones: Operators sing all the way to the bank
V Kumara Swamy
New Delhi, Feb 28 (PTI) When the ringback tones were introduced in India, it was just another value added service (VAS) based on music, but two years down the line, they are the single largest growth category today.
Coming under different names like, Hello Tunes or Dialer Tones depending on the operator, ringback tones are customised audio pieces that callers hear when they dial a number, not the traditional ringing tone.
"The growth...
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