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AccessMyLibrary    Browse    A    AsiaPulse News    MAR-06    EURO PHARMA COS DEPLOYNOVEL MULTI-COUNTRY MARKETING INITIATIVES.

EURO PHARMA COS DEPLOYNOVEL MULTI-COUNTRY MARKETING INITIATIVES.

Publication: AsiaPulse News

Publication Date: 01-MAR-06
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COPYRIGHT 2006 Asia Pulse Pty Ltd

(Full text of a statement. Contact details below.)

BEDMINSTER, N.J.--(BUSINESS WIRE)--Feb. 27, 2006--Dendrite International, Inc. (NASDAQ: DRTE) today announced the early European adoption of one of its strategic Marketing Solutions' offerings, Physician Connect(TM). The company signed eleven multi-country Physician Connect agreements in the latter half of 2005 with eight pharmaceutical companies across 24 European countries, marking the growth of Dendrite's innovative capability as pharmaceutical companies are starting to adopt new, regional marketing strategies.

As customer product launch and defense strategies have gained complexity, Physician Connect is one of the new solutions Dendrite has brought to...

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