Racial/Geographic Diversity Key to Unlocking $500 Billion Purchasing Power of Urban Youth.

Publication: PR Newswire

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COPYRIGHT 2006 PR Newswire Association LLC

NEW YORK, Feb. 28 /PRNewswire/ -- Conclusively showing that marketers need to view "urban" as a state of mind rather than a geographic place, a new report, The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle, delves into the world of the 24 million 15- to 29-year-olds who connect with hip-hop music, affiliate with...

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