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COPYRIGHT 2006 PR Newswire Association LLC
LARGEST PROGRAM OF ITS KIND IN COCA-COLA HISTORY
* Across All Coca-Cola Trademark Brands
* Four Billion Unique Redemption Codes, $50 Million Rewards Pool
* Spanish-Language Version Of My Coke Rewards Marks The First Fully Bilingual, Internet-based Initiative For The Coca-Cola Brand
* Program Kicks Off With Special Rewards Tied To NCAA(R) March Madness And The Academy Awards(R)
ATLANTA, Feb. 28 /PRNewswire/ -- Coca-Cola North America today announced the launch of My Coke Rewards, a multi-year, on-line driven, mega-rewards program across all Coca-Cola(TM) brands. The program allows consumers to choose from a pool of experiences only Coca-Cola can offer and features rewards from some of the world's best brands.
"My Coke Rewards is the largest program we have ever launched for the Coca-Cola Trademark, with rewards valued at over $50 million," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. "Regardless of which Coca-Cola brand is...
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