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Miniature dinosaur models to be sold with candy.(Marketing & Merchandising)(Kaiyodo)(UHA)(Promotopia Inc.)

Confectioner

| September 01, 2004 | COPYRIGHT 2006 BNP Media. (Hide copyright information)Copyright

Are replicas of dinosaurs and chocolate candy a "dino-mite" combination?

[ILLUSTRATION OMITTED]

Promotopia Inc., San Jose, Calif., is betting that they are. The marketing company has announced an exclusive agreement with two Japanese companies--model manufacturer Kaiyodo and confectionery giant UHA Mikakuto--for the marketing and distribution of DinoMania collectible dinosaurs in the United States, Canada and Mexico.

The DinoMania dinosaurs will come packaged with two pieces of UHA hard chocolate candy as well as a collector sticker and collector guide.

DinoMania is a limited-edition series of hand-painted, miniature dinosaurs created to …

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