260 Billion Beverage Cans Uncovered With 'ADVERCAN'; New Marketing Medium Turns Cans Into Ads - and Cleaner Drinks.

Publication: PR Newswire

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FORT LAUDERDALE, Fla., Oct. 30 /PRNewswire/ -- Imagine getting your advertisements into consumers' hands 260 billion times a year. For many marketers, the prospect is uncanny.

ADVERCAN, a new can-top label for soda, power drink and beer cans, is the world's first Can Top Media Campaign. The product, a 5 layer plastic label, debuts this week at the Fort Lauderdale International Boat Show, with cans of Coca-Cola sporting the new ADVERCAN (http://www.advercan.com/) labels.

Five years in development, the six-layer plastic ADVERCAN label serves as both an advertising...

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