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TOURISM TOOLKIT LAUNCHED.

Asia Africa Intelligence Wire

| July 26, 2004 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From New Zealand Press Association)

(Eds: EMBARGOED UNTIL 1600)

Wellington, July 26 - Tourism Minister Mark Burton today launched an initiative to help local government maximise tourism benefits.

The Tourism Planning Toolkit will help local authorities understand and measure visitor demand and satisfaction, and the economic impact of tourism on their area.

``Tourism is New Zealand's biggest industry, and set to continue a strong growth path,'' Mr Burton said.

International visitor nights …

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