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Winning sports teams don't bring big bucks.(Newswatch)(Brief Article)

Women in Higher Education

| October 01, 2004 | COPYRIGHT 2004 Women in Higher Education. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

It's a myth that winning sports teams translate into bigger alumni gifts or better student applicants, according to a report recently released by the Knight Foundation Commission on Intercollegiate Athletics.

The report contradicts the belief that successful sports programs, mainly men's football and basketball, benefit the entire university. "Challenging the Myth: A Review of the Links Among College Athletic Success, Student Quality, and Donations" refutes the idea that alumni give more money and prospective students are drawn to apply to a school when its team wins.

The results are significant because big-time college athletics programs are very expensive, and "the arms race" in athletics sucks resources from the rest of the school's budget, especially academics and student services. According to ...

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