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Decisions - Mobility - Go with the flow.

Europe Intelligence Wire

| November 01, 2004 | COPYRIGHT 2004 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Financial Director)

Byline: Ben King.

Two years ago, 3G in Europe seemed like one of the greatest white elephants in technology history. Now it's something you can go out and buy, and the mobile phone operators are keen to get UK businesses on board.

The industry is mounting a massive push to sell advanced mobile services, not as a novelty service for consumers but as a serious business tool, which will help hard-headed finance directors cut their company costs and boost the productivity of their workers.

It's an issue that all businesses will have to address sooner or later. But what's to say these promises are more likely to ...

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